What audiences want from meetings and events is changing fast and becoming more complex. As the lines between people’s work and personal lives are increasingly blurred, they expect more exciting, and surprising, experiences from business events.
C&IT, in partnership with Cvent, surveyed more than 120 marketers and event planners to see where events fit in the overall marketing mix. The purpose of the research was to find out how well integrated events and marketing are, the top challenges and priorities for both sides and where the key differences lie.
With customer reviews becoming an increasingly important measure of event success, the pressure is on event professionals to deliver amazing results. The emphasis on standing out from the crowd to attract new customers, whilst also maintaining repeat business and reacting to new demands year after year, is no mean feat for event planners. So, how do you create the perfect customer experience that sets you apart from competing events?