What audiences want from meetings and events is changing fast and becoming more complex. As the lines between people’s work and personal lives are increasingly blurred, they expect more exciting, and surprising, experiences from business events. 

With customer reviews becoming an increasingly important measure of event success, the pressure is on event professionals to deliver amazing results. The emphasis on standing out from the crowd to attract new customers, whilst also maintaining repeat business and reacting to new demands year after year, is no mean feat for event planners. So, how do you create the perfect customer experience that sets you apart from competing events?

91% of event professionals have seen a positive ROI from implementing an event app.

Delegates now expect or even demand an interactive and tailored experience at the events they attend. This includes real-time updates, tools to arrange meetings or find exhibition stands, and an easy way to discover additional content on the topics that interest them.

Download now and discover:

  • How to guarantee attendee buy in and ensure smooth implementation
  • How an app not only cuts costs but eases the organisational process
  • How apps can innovatively add value for the attendee and event organiser
Here at Event, C&IT and Brand Republic, in partnership with Mediabase Direct, we have compiled a step-by-step guide looking at how you can ensure your data is clean and up to date.

Download this report now to discover:

  • How you can find new opportunities through accurate data
  • Best practice when it come to data acquisition
  • Key strategies to keep your data clean